Ubagger is a new Valencian handbag and fashion complements brand that was born as a result of a relationship of many years and an initial idea, which has been in my head for a long time.
Iciar, a friend of the family, studied design and a few years after finishing her professional career we saw each other again and I told her of a product that I have been wanting to make.
So we started to get together and study the possibility of creating and design a product that could resolve the problems that I have been watching around me, ad with my wife and my daughter.
Day after day I watched the time they lost when changing handbags, even the times when they forgot something in the other handbag that they left at home, the sluggishness they felt changing handbags to match their outfit everyday, that is why I wanted to try and know if it was possible to solve this problem.
Together, we started to develop and pose with great enthusiasm different possible design ideas, some of them ridiculous, but fun at the same time, where we faced problem after problem. Until after a time, we decided to be coherent and think clearly in something functional, practical and above all, simple, to avoid lapsing into a handbag that provoked the same feeling as any other.

We have found many stones on the road, but perseverance and illusion on this project have achieved satisfaction and interest in the people using our handbags and not wanting to carry any handbag that it is not an ubagger.


Our most important characteristic is that we offer you the possibility to change handbags “without changing handbags” what does this mean?
Our handbags are made of two parts; the handbag and an insert, independent but adaptable and interchangeable. For this, and thanks to our design, you will be able to combine an insert with several handbag models (Hobo, Duffle, Shopper, Tote, …)
Hence the name ubagger, resulting from joining the words “you“ and ”bagger” since you have the possibility to choose the handbag you’ll need that day, and all you have to do is move the insert to another handbag without any worry of forgetting something indispensable for your day to day. An ubagger is designed and thought for those women that are totally independent and that want to feel fulfilled and they know what they want, they plan their personal and work life, they take risks and are not conformists.
Do you like it? Wait, we haven’t told you everything!
A woman's day can include such different plans, like an important meeting in the morning, followed by a relaxed lunch, a video call in the afternoon, even a last minute cocktail in the evening and sometimes traveling. After all this, sometimes you have to pick up the kids from school, do some chores before arriving home, etc. our objective has been to focus on designing a high capacity handbag for women that have a vertiginous pace of life and that don’t know when they are going to go home. With this in mind,ubagger allows you to carry a thousand things with you, in an organized manner and be prepared for any eventuality, because from Monday to Friday, no handbag is big enough to carry your everyday life.

We are proud that our company The Handbag System has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which we have launched an International Digital Marketing Plan with the aim of improving its online positioning in markets exteriors during the year 2021 For this we have had the support of the XPANDE DIGITAL Program of the Spanish Chamber of Commerce. A way of making Europe